Making Waves in Tweed Daily News
We couldn’t be more thrilled to officially announce that Pear Collections and owner Angie Martin have been featured in the Tweed Daily News in partnership with the Sunshine Daily News and The Northern Star!
The feature came about after Pear’s owner, Angie, posted on her local Facebook Community Page to celebrate the success of the business's first photo shoot. A fellow member of the group, Jessica Lamb, saw the post and instantly connected with the brand; so much so, she decided to include Pear Collections in a feature the Tweed Daily News was doing on Tweed Businesses.
You may be asking: what post would pique the interest of the local newspaper? Well, let us give you some background.
The Photoshoot:
On March 21st, 2020, Pear Collections was slated to hold its first professional photoshoot, complete with a makeup artist, a hairstylist, a photographer, and three beautiful local models. However, as fate would have it, COVID-19 lockdowns had just begun, so the shoot was cancelled for the safety of the entire team.
This left Pear in a predicament as the brand desperately needed photography of the range for digital marketing. Thankfully, Pear has a wonderful support network and Angie’s partner Eden Brownlee, owner of Accentuate Web Design & Marketing, came in to be the photographer of a home-based photoshoot featuring Angie who filled the role of makeup artist, hairstylist, shoot stylist, and model.
The two worked together in a 3-hour photoshoot that included branding and product photography, all done from the comfort of their Banora Point home. From there, Angie partnered with a fellow female entrepreneur to professionally edit the shoot, and just like that, Pear Collections completed its first official photoshoot.
As you can see, Pear Collections was able to quickly come together and pivot its plans. It is because of this that the company has survived the early stages of the coronavirus pandemic while also helping its customers view its fantastic capsule range. Although Eden wasn’t a professional photographer and Angie wasn't a professional model, the brand still produced successful imagery that ensured our new brand could survive.
It was Pear’s passion and determination that excited Jessica Lamb’s interest in sharing our story.
The Article
The article itself was fantastically written, successfully communicating Angie’s passion for creating the brand, including how the brand first came to be:
“STARING despondently at a pile of pants that just weren't made for her body type, Banora Point's Angie Martin decided she owed it to herself and curvy women around Australia to do something about it.
The idea came when the Tweed entrepreneur took a leap of faith, quitting her job of five years without a backup plan.
While shopping for job interview outfits, Ms Martin became frustrated when she just couldn't find outfits that catered for pear-shaped women.”
Jessica then went into explaining the story behind the photoshoot while also successfully including the concept behind Pear:
“Everything I've designed is specifically for women who are curvy on the bottom - so in all of the pants, I've made room for that. They go out at the hips and in at the waist. I also did things like increasing the rise so when you bend down, nothing shows."
Pear Collectives has a range of multi-occasion, sustainable garments made to be mixed and matched.”
Angie and Jessica were even able to discuss the sustainability and community-driven aspect of the brand:
"Everything we do, we always make sure it has the least impact possible. Even our clothing labels are recyclable and sustainably sourced."
"(For) everything purchased with us, we donate five per cent to a charity helping the homeless."
It was such a pleasure to partner with Jessica on this feature; as we said previously, she was able to bring to light and celebrate the community Pear Collections is creating for pear-shaped and curvaceous women throughout Australia.
Special Thanks:
As this is the first time Pear Collections has been published, we wanted to take this opportunity to express our special thanks to Jessica Lamb and the Tweed Daily News for bringing our passion for supporting pear-shaped and curvaceous women to our local community and for celebrating the company's first successful photoshoot. During the interview for the feature, it was clear how fantastic a person Jessica was and how well she resonated with the brand and its mission to offer an alternative to the status quo.
Secondly, we’d like to thank Eden Brownlee, Angie’s partner, for helping her complete her vision for the brand's first photoshoot and taking the time to be the photographer for the day. It is this continued support that helps Pear Collections continue to grow and thrive.
If you’d like to read the full feature, simply click here!