A New Chapter for Pear Collections
Welcome to Our Brand New Website
If you’ve been part of the Pear Collections community for a while, you may have noticed something exciting.
We have a brand new website.
Honestly?
It’s been a long time coming.
This is the first completely new Pear Collections website since we first opened our doors back in 2019.
What started as a dream to create clothing specifically for pear-shaped and curvy women has grown into a community of women who believe that fashion should fit your body, not the other way around.
Over the years, we’ve kept evolving, learning, growing, listening, and improving. While we’ve made changes and enhancements along the way, our website no longer reflects who we are today, what we stand for, or the incredible women who make up the Pear Collections community.
It was time.
Time for a fresh start.
Time for a better experience.
Time for a site that truly feels like Pear Collections.
Why We Built a New Website
When Pear Collections launched in 2019, we were preparing for our very first collection before the stock had even arrived.
Like many small businesses, we started with what we had available at the time.
The first website helped us launch a brand, connect with women across Australia and begin sharing our mission of helping pear-shaped women feel confident in clothing designed specifically for their bodies.
But Pear Collections has grown significantly since then.
Over the years, we’ve expanded our content, created educational resources, launched community campaigns, introduced new products, built partnerships and developed a much greater understanding of what our customers require from us.
As we reviewed our digital presence, it became very clear.
The website no longer represented the brand we had become.
The imagery didn’t fully reflect our community.
The customer journey wasn’t as intuitive as we'd hoped.
The structure didn’t support all of the initiatives and opportunities we now offer.
Most importantly, it didn’t feel fully aligned with the mission at the heart of Pear Collections.
Our mission has always been simple:
To help pear-shaped and curvy women feel confident, comfortable, and beautiful in clothing designed for their bodies, while forming a supportive community that encourages self-love and confidence.
This new website allows us to deliver on that mission better than ever before.
What’s New?
The short answer?
Almost everything.
The longer answer?
We’ve completely reimagined how women can experience Pear Collections online.
Easier Shopping for Real Life
One of the biggest improvements is how you can now shop the collection.
Previously, shopping was primarily product-focused.
Now, we’ve introduced collections that better reflect how women actually build wardrobes.
Instead of simply browsing individual products, you can now explore collections based on how you live, work and dress.
Looking for winter wardrobe inspiration?
We’ve made it easier.
Searching for pieces suitable for work?
We’ve organised that too.
Planning your next holiday wardrobe?
You’ll find collections designed to help you build outfits more easily.
This approach better reflects our long-standing belief in capsule wardrobes and thoughtful fashion choices. We have always focused on creating versatile pieces that can be mixed and matched to create multiple outfits, reducing the need for excessive shopping.
A Better Home for Our Community
Pear Collections has never been just about clothing.
The community has always been one of the most important parts of our business.
The new website creates a much stronger home for the initiatives that help us connect women with one another.
Our Pear Community Ambassador Program has received a significant upgrade and continues to focus on women helping women discover clothing designed specifically for pear-shaped and curvy bodies, while promoting confidence, self-love, and body positivity.
We’ve also made it easier for community members to learn about collaboration opportunities, referrals and ways to become more involved with the brand.
New Wholesale & Trade Partnerships
One of the most exciting additions to the new website is our evolved business partnership program.
We’ve expanded our previous offerings into a more accessible Wholesale & Trade Partnership Program.
This allows boutiques, online retailers, stylists, image consultants, personal shoppers and wardrobe consultants to partner with Pear Collections and help more women discover clothing created specifically for pear-shaped and curvy bodies.
Our extended vision is simple.
We want to build a network of aligned partners who genuinely believe in confidence, self-love, body acceptance and helping women feel amazing in their own skin.
Improved Customer Experience
We’ve also spent considerable time improving the practical side of the website.
Finding information is easier.
Navigation is cleaner.
Policies are easier to access.
Resources are more organised.
The entire shopping experience is easier and more intuitive.
Whether you’re a new visitor or a long-time customer, we want your experience to feel welcoming, helpful and easy to navigate.
Because shopping online should feel exciting, not frustrating.
What Hasn’t Changed?
While the website looks very different, what matters most remains exactly the same.
Our mission hasn’t changed.
Our values haven’t changed.
Our commitment to body positivity hasn’t changed.
Our belief that women deserve clothing designed for their shape hasn’t changed.
Our focus on creating capsule wardrobe pieces that are comfortable, adaptable and timeless stays at the centre of everything we do.
Most importantly, our community hasn’t changed.
Pear Collections was created because our founder, Angie Martin, was tired of trying on countless garments that simply weren’t designed for her body shape. That experience ultimately led to the creation of a brand dedicated to solving a problem encountered by countless pear-shaped women.
Everything we do still comes back to one simple idea:
Helping women love their curves.That belief remains to guide every garment, every blog article, every initiative and every decision we make.
The Future of Pear Collections
If there’s one thing we’ve learned over the past few years, it's that growth doesn’t happen overnight.
It takes time.
It takes reflection.
It takes listening.
It takes being willing to evolve.
This year has been an important year for Pear Collections.
We’ve spent a lot of time stepping back and asking ourselves some important questions.
Who are we?
What impact do we want to make?
How can we better support our community?
How can we continue helping women feel confident and comfortable in their own bodies?
This new website is one of the results of those conversations.
It creates a stronger foundation for the future.
A future where we continue expanding our resources.
A future where we continue improving our collections.
A future where we continue growing our community.
And a future where even more women discover clothing that truly fits.
We have some exciting things planned, and we can’t wait to share them with you.
Help Us Test the New Website
Now comes the fun part.
The website is live. Now we’d love for you to explore it and see what you think.
But we need your help.
No matter how much testing happens behind the scenes, nothing compares to real customers using a website in real life.
So we want you to explore.
Browse collections.
Read blog articles.
View products.
Create wishlists.
Check out our partnership programs.
Click around.
See what you think.
If you notice anything that doesn’t quite work as it should, please let us know so we can keep improving the Pear Collections experience.
Your comments help us continue improving the Pear Collections experience.
As a special thank you for helping us test the website, we may occasionally run limited-time launch celebrations and special offers.
If you’re reading this after launch, please check our social media channels and newsletter to see which promotions may be available.
Thank You
Finally, we just want to say thank you.
Thank you for supporting Pear Collections.
Thank you for reading our blogs.
Thank you for sharing our content.
Thank you for purchasing our products.
Thank you for telling your friends about us.
Thank you for believing in our mission.
Some members of our community have been with us since 2019.
Others may have only discovered us recently.
Regardless of when you joined us, we’re grateful you’re here.
This new website is more than a redesign.
It reflects the women who have supported Pear Collections, shared their stories, trusted us with their wardrobes and helped shape the brand into what it is today.
We hope you enjoy exploring it as much as we’ve enjoyed creating it.
Welcome to the next chapter of Pear Collections.
Love Your Curves.