Connecting with Like-Minded Female Entrepreneurs
Ever since COVID-19 hit, our lives have changed dramatically in many ways. For many entrepreneurs, their business has gone in one of two directions… either you have been shut down and have little to no work, or you are overworked and stressed out.
With my background in Business Development Management, specialising in Sales, Digital Marketing, and Brand Management, I knew there would be many female entrepreneurs out there struggling to keep their businesses growing while taking the big step of going digital. As soon as I started to see this struggle in my online communities, I knew I was in a great position to help fellow female entrepreneurs however I could.
I began this journey by becoming more involved with online Facebook Groups such as Babes, Bubbles & Business, among others, to support women taking their businesses online while also helping businesses that had little work due to quarantine restrictions. One industry I noticed that took a particular hit due to these restrictions was the Photography industry. As a Business Development Manager and Entrepreneur for both service- and product-based businesses, I cannot stress the importance of professional photography in driving overall brand growth enough.
Knowing this, I was saddened to see such an important industry almost disappear overnight. Thankfully, through digital networking, I found two fantastic female entrepreneurs whose passion for supporting female-led Australian small businesses matched my own. In comes Queensland-based photographers, Rachel Martin (no relation, I promise) from Rach Martin Photography and Kara Castro (no relation to Cuban dictator, I promise) from Firemark PhotoMedia. As soon as I spoke with Rachel and Kara, I knew these ladies would be connections for a lifetime.
Both ladies have a passion for their businesses, and although they initially saw their own growth disappear due to COVID-19, they remained focused on how they could help and support other businesses grow. Due to this passion for helping others, they were able to successfully pivot their strategies, and I’m pleased to say they're successfully working with new connections, doing what they do best: photography. For both ladies, I knew I wanted to create a collaboration focused on promoting their work through my digital marketing while widening Pear Collections' product and model photography. This win/win strategy is a sure-fire way to support all parties while also having fun working with new business connections. Needless to say, all three of us were excited to start this new and exciting chapter.
Right away, Rachel and I connected on a whole different level because we were both Petite Pears and understood the struggles Pear-Shaped Women face daily. At first, Rachel was simply going to do some product photography, but once she received the products, we both agreed it would be more fun for her to physically model the clothing and make herself a model, make-up artist, and hairstylist, as well as the photographer, just to give herself a bit of a challenge. As a bonus, Rachel also employed her beautiful pear-shaped mother to get involved as a secondary model to show that you can Love Your Curves at any age. With the photoshoot underway and content being created, we can’t wait to share the results with you and feature Rachel in more of our blog posts to tell this collaboration story. To follow Rachel’s business journey, make sure to check out her Facebook and Instagram pages and see all the exciting updates she’s been posting about working with Pear Collections!
Firemark PhotoMedia
After first connecting with Kara, she and I spoke for almost two days straight about our passion for working with and supporting female-led small businesses, and we had so much fun sharing stories about past collaborations and networking opportunities we have had. Right away, we both knew that we wanted to work together to support each other’s passion for supporting others. As soon as I could, I sent off a large selection of Pear Collections capsule collection to Kara’s home-based office to get the magic flowing. Originally, Kara was simply going to do some product photography for Pear Collections' social media Flatlay Collection; however, as we began speaking more, this quickly evolved into creating fun, interactive product video displays.
I can’t wait to show you all the great work Kara has begun, and I look forward to seeing the final results. To follow Kara’s visual journey, make sure you Like and Follow her Facebook and Instagram pages to see all the little sneak peeks she will be posting about working with Pear Collections!
New Chapter for Pear Collections
These collaborations are ushering in a new chapter for Pear Collections, which we have been working towards over the past few months. It has always been my hope to create a community centred on the inclusion of female entrepreneurs doing amazing things in their communities, so I couldn’t be more thrilled to officially get this process going. If you are a Pear Shaped Woman or Female Entrepreneur who wants to get involved and share your story, please contact us today at sales@pearcollection.com.au, and let’s work together to make this world a brighter place where we are Love Our Curves!